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  • Ecommerce platform

    tradeit - feature rich, sophisticated, scalable and secure ecommerce platform
    which can help you launch multiple Retail, D2C, B2B and International channels.


    Request demo

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Multi-channel commerce experiences for your B2B, DTC, Retail & International customers on a single platform.

Designed for all markets

Support any mixture of Retail, B2B, DTC, International, or subscription channels across your brands or businesses.

Support multiple channels

Cater for any number of sites with a single administration system and database.

Go global

Localised storefronts with local languages, currencies, warehouses, payment methods, taxation systems, and shipping.

Omni-channel ready

Merge your online & offline channels and gain a single view of all customer activity.



FEATURE-RICH AND FUTURE-PROOF

Full of native, inherent ecommerce functionality.

Your ecommerce is too important to count on inflexible solutions that aren't inherent to your platform and don't work how you need them to. Don't rely on clunky and resource-hungry apps, plug-ins or extensions. Get all the functionality you require, built in.



Version 8.0.0 ›


Content Management
  • In-site Editing
  • Product Information Management (PIM)
  • Pricing Engine
  • Community & Social Tools
Marketing
  • Promotions Engine
  • Conditional Components (personalisation)
  • Email Marketing
  • Loyalty Scheme
  • Gifting
  • Subscriptions
Merchandising
  • Search
  • Sorting
  • Facets
  • Recommendations
  • SEO Tools
Commerce & Orders
  • Checkout
  • Shipping
  • Order Management
  • Warehouse Management
  • My Account
  • Call Centre

“Red could "DO" everything we asked for. Rather than saying it is possible, they had actually done the things we were after on other customer sites so we felt much more comfortable.”
Managing Director, Alan Howard
READ CASE STUDY ›
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SEAMLESSLY INTEGRATED

Connect tradeit to your existing business systems.

The platform interfaces with other third party systems and services using common data delivery methods to give you a fully integrated ecommerce eco-system.

 



ROBUST ECOMMERCE

Concentrate on your business, not your technology stack.

The tradeit ecommerce platform is a Microsoft .Net and SQL Server certified application built with the latest front-end technologies and can be deployed across single or multiple load balanced, and fault tolerant, servers. That means you can focus on growing your business and leave the technology to us, safe in the knowledge it's backed by proven, robust systems that won't let you down.


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ECOMMERCE PLATFORM MIGRATION

Seamless replatforming to tradeit.

At Red Technology, we understand that the digital landscape is constantly evolving, and businesses need agile, scalable ecommerce solutions to stay ahead of the curve. This may often lead to the need to replatform.


Ecommerce replatforming is more than just switching to a new platform—it's a strategic opportunity to elevate your online presence, streamline operations, and drive growth. Whether you're looking to modernise your existing platform, enhance scalability, or improve user experience, replatforming offers a transformative path forward.

With Red Technology as your trusted partner, replatforming becomes a seamless journey towards digital success. Our team of experts is dedicated to guiding you through every step of the process, from initial consultation and implementation, to development, support and beyond. We leverage our cutting-edge technology and best practices to deliver tailored solutions that meet your unique business needs and objectives.

Join us on the journey to ecommerce excellence.

INSIGHT
Our ultimate guide to ecommerce replatforming
We examine why, when and how to replatform your ecommerce store..
INSIGHT
Why your ecommerce platform is only one element of a replatforming project
Find out what else to consider...


ECOMMERCE PLATFORM COMPARISON

A world of ecommerce possibilities beyond the norm.

Developed from the ground up to natively support both retail and B2B ecommerce, with functionality inherent to the platform, tradeit offers great flexibility, stability and security. No apps. No plug-ins. No extensions. No bolt-ons. No compromises. So if you’re thinking of replatforming, see how tradeit stacks up against common ecommerce platforms.




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Discover how our ecommerce platform can help your business.


  • Learn how tradeit can support your online growth across all channels, and scale inline with your business

  • Understand the benefits of re-platforming/migrating from your existing solution to tradeit

  • Find out how we can help smooth out any pain points you are currently experiencing online

  • Discover tradeit's inherent features and flexibility, which never rely on apps, extensions or plug-ins for functionality

  • Discuss the integration of your back-end systems with tradeit to help improve your business's efficiency and reduce costs

  • Uncover why many businesses are turning to Red Technology to power their online growth


Ecommerce Platform News & Insights

insights  
The Importance of Multi-Factor Authentication (MFA) for Ecommerce Websites
Following the launch of PCI-DSS Version 4.0, we examine the need for multi-factor authentication on ecommerce platforms...
news  
tradeit ecommerce platform update 8.0.0
Details and overview of the new and updated features on the latest update of the tradeit ecommerce platform, 8.0.0...
client news  
Pets Corner replatform to the tradeit ecommerce platform
Red Technology unveils highly anticipated launch of new Pets Corner website on the tradeit ecommerce platform...
insights  
Why leading giftware brands are choosing Red Technology & tradeit
We look at why multiple gifting companies are basing their ecommerce strategy with tradeit and Red Technology...
insights  
The next evolution of B2B ecommerce shaping the IT industry
We talk to Technology Reseller about how tradeit is already delivering next-generation ecommerce to businesses in the IT sector...
news  
tradeit ecommerce platform update 7.0.1b
Details and overview of the new and updated features on the latest update of the tradeit ecommerce platform, 7.0.1b...
insights  
Our ultimate guide to ecommerce replatforming
We examine why, when and how to replatform your ecommerce store and what to look for in a new ecommerce platform...
news  
tradeit among the Top 5 Retail Marketing Solutions providers in UK 2022
Retail Tech Insights recognises the tradeit ecommerce platform as a key tool for retailers in 2022 and beyond...
news  
tradeit ecommerce platform version 7.0.1
Details and overview of the new and updated features on the latest update of the tradeit ecommerce platform, 7.01...
insights  
What’s The Best Ecommerce Platform for Your Business
We answer some of the most common questions surrounding how to approach ecommerce and choosing the right ecommerce platform...
news  
Top 10 Merchandising Solutions providers in Europe 2021
Retail Tech Insights shortlist the powerful merchandising tools from the tradeit ecommerce platform as class-leading...
news  
Most Innovative Ecommerce Solutions Platform
Acquisition International laud tradeit as a next-generation, innovative ecommerce platform at their Global Excellence Awards...
news  
Red Technology named one of the top 10 E-commerce Solution Providers of 2021
Special edition of Industry Tech Outlook magazine reveals their shortlist for the top 10 ecommerce solution providers 2021...
insights  
UX Lab - The importance of self-service in B2B ecommerce
We examine how delivering online customer self-service functionality can delight customers, free up resources and save money...
insights  
Proprietary vs Open-Source Ecommerce Software: Which is right for your business?
We examine the pros and cons of both proprietary and open source ecommerce platforms and which is right for your business...
client news  
Office Outlet launch their ecommerce presence on tradeit
Having acquired the Staples UK retail business, Office Outlet choose tradeit to power their online presence.
insights  
Ecommerce Trends 2018
We speak to our team of experts and see what they highlight as going to be hot in the world of ecommerce this year...
news  
tradeit ecommerce platform version 7.0.0
Details on the latest release, version 7.0.0., of the tradeit ecommerce platform...
news  
tradeit ecommerce platform version 6.0.4
Details on the latest release, version 6.0.4, of the tradeit ecommerce platform...
news  
tradeit ecommerce platform version 6.0.3
Details on the latest release, version 6.0.3, of the tradeit ecommerce platform...

Ecommerce Platform Resources

PLATFORM DATASHEET
PLATFORM FEATURE LIST
PLATFORM DATASHEET
ECOMMERCE ACCELERATORS
PLATFORM DATASHEET
CONTENT MANAGEMENT
PLATFORM DATASHEET
CONDITIONAL COMPONENTS
PLATFORM DATASHEET
MARKETING & MERCHANDISING
PLATFORM DATASHEET
ADVERTISING SYSTEM
PLATFORM DATASHEET
SUBSCRIPTIONS
PLATFORM DATASHEET
GIFTING GUIDE
PLATFORM DATASHEET
COMMERCE & ORDERS
PLATFORM DATASHEET
ORDER MANAGEMENT SYSTEM
PLATFORM DATASHEET
CUSTOMER SERVICE
PLATFORM DATASHEET
INTEGRATION HUB