UX Lab - Reducing the risk of online fraud with order rules

The UK is one of the largest ecommerce markets in the world with over 50% of all businesses now trading online. Inevitably, where large sums of money are involved, there is large amounts of fraud too, with recent reports estimating a cost over £250m to UK retail websites last year alone.

Whilst your payment provider should offer measures to help you with fraud protection, it never hurts to be extra vigilant. With that in mind, tradeit features a number of order rules which have been designed to help you review certain orders and double check if they are legitimate before being processed, giving you an extra level of protection, and helping alert you to suspicious and unusual ordering activity.

Configuring Order Rules

Order rules are extremely flexible and can easily be configured, added or removed in tradeit's administration system. If order rules are implemented, each order is reviewed against each order rule, and if the conditions of any order rule are met then that order is flagged for review and can be manually checked by a member of staff before deciding whether to accept or reject it. There are a number of different, standard conditions that can be set up:

• Is customer's first order
• Is not customer's first order
• Delivery address and payment address are the same
• Delivery address and payment address are not the same
• Delivery address postcode and payment address postcode are the same
• Delivery address postcode and payment address postcode are not the same
• Delivery address is not the customer's default delivery address
• Order contains at least one item with an overridden unit price
• Order contains at least one unauthorised product
• AVS response is matched
• AVS response is not matched

Alongside these more standard conditions there are also some that can be configured for more specific or enhanced requirements. These can be configured with up to nine operators: is equal to, is not equal to, is greater than, is less than, starts with, does not start with, is empty, is not empty, and in list. Some will also require values and currencies to be applied as well, helping cover a huge number of variables allowing for almost any scenario.

• Total number of orders
• Payment address postcode
• Delivery address postcode
• Total order value
• Total quantity ordered of the same SKU
• Attribute value
• Order contains at least one of the selected products
• Order contains at least one product in selected product groups

In Practice

So, for example, a configurable condition could be implemented for 'Total order value', but would require an operator, a value and a currency applied to it. Let's say you wanted to flag all orders of £1000 or more, you would need to include:

• Total order value as the condition
• Is Greater Than as the operator
• 1000 as the value
• £ as the currency

Setting up order rules is simple but provides you with an additional level of protection for your business, helping you to combat online fraud. Speak to us today about configuring order rules on your tradeit installation.