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  • Multi-channel Ecommerce

    Red's Multi-Channel Ecommerce solutions enable businesses to manage multiple ecommerce sites from a single, powerful ecommerce platform, each tailored to specific brands, markets, business types or customer groups.


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Reach your customers wherever they are with our Multi-Channel Ecommerce solutions, designed to simplify selling across multiple channels. Whether it’s different brands, business models, or countries, Red's solution helps you manage all your online channels from one centralised platform. With tools for inventory synchronisation, order management, and administration controls, you can provide a seamless shopping experience while maximising your reach and revenue. Take your ecommerce strategy to the next level with a solution built for today’s connected customer.

Multi-channel Ecommerce Benefits

With a disparate mix of ecommerce platforms, Pet Family needed to streamline their online operations. They partnered with Red Technology to implement a powerful multi-channel ecommerce solution using the tradeit platform. Beginning with 1 B2B site, they've grown to 38 separate channels across their different businesses, brands and international markets delivering a unified system for online and in-store operations, enhanced inventory management, and provided a seamless shopping experience, driving efficiency and customer satisfaction.
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Centralised management

Control of products, branding & pricing ensures the business isn't disparate and disjointed.

Single admin point

They don't have to invest in multiple technology packages and don't need multiple administration teams.

Shared costs

A single system across all businesses and channels means costs are shared.

Access from anywhere

Multiple users can manage the system from anywhere without installing applications on a PC.

Continuity & consistency

Avoid product and price discrepancies, data conflicts and disparate technologies.

Scalable

They can quickly and easily deploy any new ecommerce channels.

“Partnering with Red Technology has enabled us to create an ecommerce ecosystem that is not only highly functional but also centred on the unique needs of our customers. Their platform provides the perfect foundation for us to continue expanding while keeping our focus on providing exceptional service to pet owners.”
Ecommerce & Marketing Director, Pet Family

Multi-channel Ecommerce Features

Effectively operate multiple B2B, DTC, Retail and International websites while simultaneously providing branded stores and content for affiliates & franchisees. tradeit's enterprise ecommerce architecture supports high volume operations. allows centralised control of your product catalogue and simplifies the process of delivering personalised content, branding and pricing to multiple stores. This means greater control of your public image, pricing and margins across complex e-business relationships.

  • Launch Additional Channels

    Quickly and easily deploy new retail, DTC, B2B or international channels.

  • Unique or shared designs

    Deliver a unique look and feel for each store or use the same design across them all.

  • Share assets

    Handle corporate branding and multiple images across domains meaning content and assets can be shared easily.

  • Single Admin System

    Easily manage multiple websites and ecommerce stores from a single administration system.

  • Shared Accounts

    Shared or separate user accounts and shopping baskets depending on requirements.

  • Shared or Restricted Access

    Share or restrict user accounts across multiple domains to ease customer transition or restrict migration.

  • Personalised Promotions

    Deliver tailored promotions, vouchers, discounts and prices to different market segments, channels and customers.

  • Multi-Currency

    Manage complex multi-currency, multiple tax jurisdiction and delivery zone rules.

  • Multi-Lingual

    Extended multi-lingual support including Cyrillic and symbol-based text and dynamically deliver ecommerce content in different languages to different sites; target the right customers, with the right message, at the right time.

  • Product Restrictions

    Restrict the sale of goods and product categories to specific sites and affiliates.

  • Multi-Warehouse

    Different warehouses can be assigned to different brands or channels and orders pushed through whichever one(s) you like.

  • Integration

    Integrate tradeit with your ERP, MRP, Accounts or other back office systems to drive efficiency, further cost savings and automations. Different ERPs from brands or channels can be integrated with a single instance of tradeit.



Multi-channel Ecommerce Case Studies

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CUSTOMER PROJECT
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"The best part of the experience is having a dedicated team that will respond to any queries swiftly, no matter the complexity."
Business Intelligence, Healthspan

View Case Study ›

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CUSTOMER PROJECT
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"It has been a true partnership with Red offering expert advice on top of their robust platform. I would have no hesitation in recommending them to anyone."
Business Development Director, The Barcode Warehouse

View case study ›

stationery
CUSTOMER PROJECT
Monkey Office logoCaboodle logoOffice Supplies logo

"Within just a month of launching we already saw a 30% increase in sales against the same period last year. This has fully vindicated the decision to move to Red Technology. We are now in the process of moving the rest of our brands across to tradeit."
Managing Director, Moorside Office

View Case Study ›


Multi-channel Ecommerce Resources

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Multi-channel Ecommerce News & Insights

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UX Lab - Structuring your International Domains
We examine how to structure your domains for international ecommerce and the different options that are available...
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Multi-site ecommerce and your online strategy
If you’re looking to differentiate your brands or enter new markets online, then multi-channel technology should be at the very heart of your ecommerce strategy...
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Using a tactical ecommerce platform to experiment and expand with less cost and risk
A look at how the use of tactical ecommerce can help avoid the costly and time-consuming rollouts of additional ecommerce channels or technology...
client news  
PME Cake launch new Spanish channels
Leading baking supplies company take advantage of tradeit's global ecommerce capabilities to continue their international online expansion...
client news  
Westcoast expand their online offering through Data Select
The leading IT distributor launch a new channel, an online portal for Data Direct, offering all things mobile related...
client news  
New international, B2B & Retail sites for PME Cake Supplies
Leading baking supplies company launch multiple sites all managed from a single administration system with tradeit...
client news  
Sass & Belle continue global expansion on tradeit
Sass & Belle have launched a new US retail channel as they continue their international growth using tradeit...
client news  
Monkey Office launch new site using tradeit
Leading office supplies company Monkey Office have launched their new ecommerce site alongside their existing Caboodle site using tradeit...
client news  
Sass & Belle launch their new B2B website
Sass & Belle launch their new B2B website featuring a fully responsive web design and comprehensive search, facets and filtering...