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Multi-channel Ecommerce Benefits

With a disparate mix of ecommerce platforms, Pet Family needed to streamline their online operations. They partnered with Red Technology to implement a powerful multi-channel ecommerce solution using the tradeit platform. Beginning with a single B2B site, they've grown to thirty nine separate channels across their different businesses, brands and international markets delivering a unified system for online and in-store operations, enhanced inventory management, and provided a seamless shopping experience, driving efficiency and customer satisfaction.
dog on beach
Centralised management

Control of products, branding & pricing ensures the business isn't disparate and disjointed.

Single admin point

No need to invest in multiple technology packages and no need for multiple administration teams.

Shared costs

A single system across all businesses and channels means costs are shared.

Fulfil from anywhere

Support multiple warehouses across businesses and route orders accordingly.

Continuity & consistency

Avoid product and price discrepancies, data conflicts and disparate technologies.

Scalable

Scale up effortlessly and add new channels, markets, products, or customer types.

“Partnering with Red Technology has enabled us to create an ecommerce ecosystem that is not only highly functional but also centred on the unique needs of our customers. Their platform provides the perfect foundation for us to continue expanding while keeping our focus on providing exceptional service to pet owners.”
Ecommerce & Marketing Director, Pet Family
Pet Family logo

Multi-channel Ecommerce Features

Effectively operate multiple B2B, DTC, Retail and International websites while simultaneously providing branded stores and content for affiliates & franchisees. tradeit's enterprise ecommerce architecture supports high volume operations. allows centralised control of your product catalogue and simplifies the process of delivering personalised content, branding and pricing to multiple stores. This means greater control of your public image, pricing and margins across complex e-business relationships.

  • Launch Additional Channels

    Quickly and easily deploy new retail, DTC, B2B or international channels.

  • Unique or shared designs

    Deliver a unique look and feel for each store or use the same design across them all.

  • Share assets

    Share any branding, content, images or assets across domains.

  • Single Admin System

    Manage multiple ecommerce sites from a single administration system.

  • Shared Accounts

    Share or separate user accounts and shopping baskets depending on requirements.

  • Personalised Promotions

    Deliver tailored promotions, vouchers, discounts and prices to different market segments, channels and customers.

  • Shared or Restricted Access

    Share or restrict user accounts across multiple domains to ease customer transition or restrict migration.

  • Multi-Currency

    Manage complex multi-currency, multiple tax jurisdiction and delivery zone rules.

  • Multi-Lingual

    Extended multi-lingual support, including Cyrillic and symbol-based text, delivers different languages to different sites.

  • Product Restrictions

    Restrict the sale of goods and product categories to specific sites and affiliates.

  • Multi-Warehouse

    Different warehouses can be assigned to different brands or channels and orders pushed through whichever one(s) you like.

  • Integration

    Integrate tradeit with your back office systems. Different systems, from different channels, can integrate with a single instance of tradeit.



Multi-channel Ecommerce Case Studies

boxes of Healthspan supplements
CUSTOMER PROJECT
Healthspan logo
B code logo

"The best part of the experience is having a dedicated team that will respond to any queries swiftly, no matter the complexity."
Business Intelligence, Healthspan

View Case Study ›

person scanning box at The Barcode Warehouse
CUSTOMER PROJECT
The Barcode Warehouse logo
B code logo

"It has been a true partnership with Red offering expert advice on top of their robust platform. I would have no hesitation in recommending them to anyone."
Business Development Director, The Barcode Warehouse

View case study ›

stationery
CUSTOMER PROJECT
Monkey Office logoCaboodle logoOffice Supplies logo

"Within just a month of launching we already saw a 30% increase in sales against the same period last year. This has fully vindicated the decision to move to Red Technology. We are now in the process of moving the rest of our brands across to tradeit."
Managing Director, Moorside Office

View Case Study ›


Multi-channel Ecommerce Resources

SOLUTIONS DATASHEET
MULTI-CHANNEL COMMERCE
SOLUTIONS DATASHEET
SOLUTIONS BROCHURE

Multi-channel Ecommerce News & Insights

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UX Lab - Structuring your International Domains
We examine how to structure your domains for international ecommerce and the different options that are available...
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Multi-site ecommerce and your online strategy
If you’re looking to differentiate your brands or enter new markets online, then multi-channel technology should be at the very heart of your ecommerce strategy...
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Using a tactical ecommerce platform to experiment and expand with less cost and risk
A look at how the use of tactical ecommerce can help avoid the costly and time-consuming rollouts of additional ecommerce channels or technology...
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PME Cake launch new Spanish channels
Leading baking supplies company take advantage of tradeit's global ecommerce capabilities to continue their international online expansion...
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Westcoast expand their online offering through Data Select
The leading IT distributor launch a new channel, an online portal for Data Direct, offering all things mobile related...
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New international, B2B & Retail sites for PME Cake Supplies
Leading baking supplies company launch multiple sites all managed from a single administration system with tradeit...
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Sass & Belle continue global expansion on tradeit
Sass & Belle have launched a new US retail channel as they continue their international growth using tradeit...
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Monkey Office launch new site using tradeit
Leading office supplies company Monkey Office have launched their new ecommerce site alongside their existing Caboodle site using tradeit...
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Sass & Belle launch their new B2B website
Sass & Belle launch their new B2B website featuring a fully responsive web design and comprehensive search, facets and filtering...