Ecommerce for the Giftware Industry

Key areas of the project

• Trade customer self-service – Empowering their trade customers to self-serve 24/7 online, full management of their trade account & orders, improving satisfaction, driving sales & retention
• Sales Reps – Through tradeit’s call centre their sales reps can place orders, create & convert quotes along with the ability to fully manage customer trade account whether they be on the road or at trade shows
• Gift wish lists – Innovative functionality that enables Something Different Wholesale to target customers who have created wish lists, using automated % discounts & offers to drive conversions

Key areas of the project

• Click & Collect – from between 200-300 stores. As a seasonal business, Calendar Club’s stores are pop-up’s, they can easily turn the click & collect option off at certain stores and at certain times of the year.
• Advanced Search – Site-search capabilities through Elasticsearch including custom configuration and additional metric enhancements based on customer tested scenarios.
• Content Management – tradeit’s highly capable CMS gives them complete control over content, including navigation, with more dynamic and personalised elements to allow Calendar Club to tailor the site to individual users based on a wide range of metrics.

Key areas of the project

• Ease of management – One centralised platform to manage Multi-Site/Channels, ability to deploy retail channel easily
• Empowering Sales Reps – Through tradeit’s call centre Gisela Graham’s sales reps can place orders, create & convert quotes along with the ability to fully manage customer trade accounts whether they be on the road or at trade shows
• Improved Experience – Due to a stunning design & UX, Gisela Graham can showcase their wonderful new collections & ranges online, improving customer experience & accelerating conversions