Skip to main content
  • Ecommerce for the Giftware Industry

    Discover Red’s ecommerce solutions built for the giftware industry and powered by the tradeit ecommerce platform. Designed to enable giftware suppliers to launch multiple ecommerce channels (B2B, B2C or International), let customers self-serve and drive online growth through personalised content.


    UK Ecommerce Awards 23 logo Ecommerce Awards finalist 23 logo European Ecommerce Awards 23 logo

    GET IN TOUCH
Something Different Wholesale logo
Gisela Graham logo
Sass & Belle logo
Boofle logo
UK Greetings logo
Calendar Club logo

Whether you are a trade only gift wholesaler, retailer or multi-channel, we have the ecommerce solution for you!

B2B EcommerceRetail EcommerceMulti-channel EcommerceGlobal Ecommerce

B2B Ecommerce Benefits

Red Technology worked with leading giftware wholesaler Something Different Wholesale to implement a sector leading B2B website using the tradeit platform. The new website allows Something Different Wholesale to automate up sells and drive AOV from their existing customer base as well as giving trade customers full self-service online.
Something Different Wholesale products
Self-service

Customers can self-serve with full account management, view/pay invoices, see unique pricing, easily re-order.

Empower Sales Reps

Allows remote sales reps to manage customer accounts & place orders.

Advanced Search

Advanced search capabilities bring back intelligent & weighted results so the right products are put in front of customers.

Avoid Lost Sales

Automated 'in-stock' alternatives displayed throughout the site drive up AOV from their existing customer base.

Peronalised Targeting

Driving sales through automated emails and promotions driven by price changes to items within users' wishlists.

Seamless Integration

Full integration with their ERP System HansaWorld.

 

“The tradeit platform contained all the features that we required and would enable us to avoid building many of our desired B2B functions from scratch.”
IT Manager, Something Different Wholesale

Retail Ecommerce Benefits

Leading retailer in the gift sector Calendar Club chose Red & the tradeit platform to take forward their growing retail website. The new site has advanced search, promotions & content management capabilities as well as click & collect for over 200 of their retail stores.
calendar club products
Complete Content Control

Advanced CMS delivers dynamic and personalised content across the site.

Scalable Hosting

Caters for large spikes in traffic & orders, with robust and scalable hosting.

Avoid lost sales

Automatic redirects set up from previous calendars to current versions.

Configurable Click & Collect

Over 200 seasonal stores mean collection option can be toggled on/off as required.

Enhanced customer service

Call centre tools allow administrators to setup/view customer accounts and process orders on their behalf.

Dynamic product segments

Automated product assignment across multiple categories.

“The platform is more stable than our old one, and it is managed, so it takes the support pressure of our development and IT teams. The platform has more functionality than our old platform so should increase sales. I think it has given us a very good base to do further development on as and when we need to.”
Ecommerce Director, Calendar Club

Multi-Channel Ecommerce Benefits

Red worked with Gisela Graham to deliver their multi-channel ecommerce operation. Making the management of multiple B2B, Retail & Corporate websites simple and cost effective. The project also included full integration with Microsoft Dynamics NAV.
Gisela Graham products
Self-service

Trade customers can self-serve online, fully manage their accounts, view/pay invoicing, see unique pricing and easily re-order.

Empowering sales reps

Allows remote sales reps to manage customer accounts & place orders.

Seamless integration

Full integration with their ERP System Microsoft Dynamics Navision.

Cost effective management

Simplifies the management of their trade, retail & corporate websites through one master system.

Forward orders

More control over who see’s new ranges & can pre order based on their customer group, location and more.

“Sales are considerably up on our last B2B website, and being able to also launch a Retail site via the same system has allowed us to open up a new channel.”
Operations Director, Gisela Graham

tradeit's international features

Are you looking to sell internationally? Find out why tradeit’s international ecommerce capabilities can help you sell online in any market whilst cutting the resources & costs needed to manage your international channels.

  • Multi-site
  • Multi-lingual
  • Multi-currency
  • Localised payment methods
  • International domains
  • Tax & duty calculation
  • Multi-warehouse
  • Multiple taxation models
  • International shipping

INTEGRATION SPECIALISTS

We help merge your ERP, EPoS, CRM, or other business systems with ecommerce for operational efficiency.

We've integrated numerous business systems to provide merchants with a joined up view of their customers, the automation of business processes and to reduce operational resources. tradeit can be integrated with a wide variety of 3rd party and in-house software systems without compromising agility.

Microsoft Dynamics 365 Business Central

Sage 200

SAP Business One

WinMan

Microsoft Dynamics NAV

Khaos Control

Cybertill

Linnworks

Brightpearl

Intact

Sanderson

Orderwise

Microsoft Dynamics AX

Caliq

Fulfilmentcrowd

Microsoft Dynamics GP


Name is required
Please check the size of the value you provided for Your Name, the maximum size for this field is 4000 characters.
Email is required
Please check the size of the value you provided for Email Address, the maximum size for this field is 4000 characters.
Please enter valid email address.
Telephone number is required
Please check the size of the value you provided for Telephone Number, the maximum size for this field is 4000 characters.
Company is required
Please check the size of the value you provided for Company, the maximum size for this field is 4000 characters.
Job Title is required
Please check the size of the value you provided for Job Title, the maximum size for this field is 4000 characters.
Please check the size of the value you provided for Current Platform (if applicable), the maximum size for this field is 4000 characters.
Please check the size of the value you provided for Company Annual Revenue (£), the maximum size for this field is 4000 characters.
Please check the size of the value you provided for ERP (if applicable), the maximum size for this field is 4000 characters.
Please check the size of the value you provided for Message, the maximum size for this field is 4000 characters.

By supplying your contact information, you are authorising Red Technology to contact you about their products, services and solutions. See our Privacy Notice for more details.

Please confirm you are not a robot.
We have been unable to verify your identity, please confirm you are not a robot.



CONTACT US

Get in touch.

Discover how the tradeit ecommerce platform can help your gift business.

  • Proven success in the gift sector, helping power market leading names across trade, retail & multi-channel
  • Knowledge & experience of the gift industry's unique ecommerce complexities
  • Find out how we can smooth any pain points you are currently experiencing online
  • Discover tradeit’s inherent features & flexibility, that don’t rely on apps, extensions or plug-ins for functionality
  • Discuss the integration with your back-end systems to help improve your business’s efficiency & reduce costs
  • Uncover why many other businesses are turning to Red Technology to power their online growth


Giftware Ecommerce News & Insights

insights  
Why leading giftware brands are choosing Red Technology & tradeit
We look at why multiple gifting companies are basing their ecommerce strategy with tradeit and Red Technology...
news  
Red named as one of the finalists at the Ecommerce Awards 2023
Recognise as delivering excellence in the world of eCommerce, and a champion the most innovative and market leading initiatives and products...
insights  
Three great ways Something Different Wholesale increase AOV and revenue from their existing customer base
We examine how Something Different Wholesale have increased AOV and revenue without any additional marketing spend...
insights  
CRO Lab - Automatically drive conversions from wish lists
We examine how using automatically generated emails for price reductions on customer 'favourites' helps to drive conversions without any extra resources...
insights  
CRO Lab - Ecommerce merchandising: strategy for large catalogues
We look at how using multiple weighted metrics can automate your merchandising to promote the items you want to appear...
client news  
Gisela Graham add retail ecommerce via tradeit
Eponymous home and giftware supplier launch their new B2C channel via their existing tradeit installation...
client news  
Gisela Graham turn to tradeit for B2B Ecommerce
Leading homeware and gifting company launch their new trade ecommerce site with Microsoft Dynamics NAV integration...
client news  
Sass & Belle launch new designs
New designs go live for Sass & Belle's retail and B2B ecommerce sites powered by the tradeit ecommerce platform...
client news  
Something Different Wholesale turn to tradeit for B2B ecommerce
One of the UK's leading wholesale giftware suppliers and importers launch their new B2B ecommerce site using tradeit...
insights  
UX Lab -Top tips for online gifting
We look at how enhancing and expanding the gifting functionality that you provide online, can help you gain a competitive advantage and grow your sales...
client news  
Sass & Belle continue global expansion on tradeit
Sass & Belle have launched a new US retail channel as they continue their international growth using tradeit...
client news  
Sass & Belle launch their new UK retail ecommerce channel on tradeit
Leading giftware supplier, Sass & Belle begin their B2C ecommerce rollout to complement existing B2B channels...
client news  
F.Hinds launch ground-breaking Click & Reserve with fulfilment from anywhere
F.Hinds launch ecommerce site with some ground breaking enhancements to their Click & Reserve service...
client news  
Sass and Belle receive multiple nominations at The Greats Gift Retailer Awards 2016
Leading gift wholesaler & retailer, Sass and Belle, receive a couple of different nominations at The Greats Gift Retailer Awards 2016...
client news  
Sass & Belle launch their new B2B website
Sass & Belle launch their new B2B website featuring a fully responsive web design and comprehensive search, facets and filtering...
client news  
Hotel Chocolat launch their global digital flagship on tradeit
New site ties together all their brands under one single installation of the tradeit ecommerce platform, with a single administration system...