Ecommerce for the Food & Drink industry

Online Ordering Portal for Food and Drink Suppliers
Your customers are unique, so are their ordering needs. Whether it's chefs planning menus and ordering supplies, or catering /pub managers managing budgets, staff, product ranges, and delivery schedules, the Tradeit ordering portal is designed to cater to each user’s unique needs by personalizing what they see, what actions they can take, and the offers they receive.

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Discover why top companies trust Red's B2B Ordering Portal for the Food & Drink Industry

A B2B Ordering Portal ideal for the Food & Drink industry

Ordering
- Quick Order lists: Auto generated quick order lists based on user ordering activity, historical orders for fast and efficient ordering.
- Tailored catalogues and promotions: Catalogues and promotions can be tailored to match customer and user needs.
- Product finders and intelligent search: Product finders, grouped products (recipe) and intelligent search designed to make the ordering process quicker.
Planning
- Companion Products: Suggest complementary products to enhance menu offerings.
- Menu Creation and Costing: Simplify the process of building and costing menus.
- Erudus Allergen Database & Natasha Law Compliance: Integrate allergen analysis and compliance tools directly into the portal.
- Stock Visibility: Monitor stock levels, track shelf life (including buying decisions based on shelf life), and check delivery availability in real-time.
Procurement Controls
- Budget and Approval Management: Set user-specific budgets and approval workflows for procurement.
- Location-Based Ordering Lists: Define and control ordering lists for specific locations or users.
- Spending Reports: Access detailed reporting tools to better manage spending and ensure cost control.
Depots
- Local Depot Linking: Automatically link customers to their nearest depot, showcasing local stock and offers.
- Next Delivery Availability: Show estimated delivery times based on customer location.
- Click and Collect: Provide customers with an instant collection time based on stock availability and pick-up duration.
Shelf Life & Food Waste Reduction
- Batch-Specific Shelf Life: Display the shelf life of products per batch to help manage stock effectively.
- Price Optimisation: Set prices based on remaining shelf life to minimise waste and maximise sales.
- Slow-Moving Product Detection: Automatically identify slow-selling items, apply discounts, and promote them to customers to reduce waste.
Drive Revenue
- Personalised Promotions: Offer tailored discounts and promotions based on customer behaviour, user profile, and previous purchases.
- Price Drop Alerts: Automatically notify customers about price drops for products they’ve purchased before.
- Reminder Alerts: Send prompts for frequently purchased items not yet added to the basket and offer deals to lapsed customers.

Benefits and Value

Value and Benefits for the Merchant

1. Reduced administration overhead and cost whilst delivering increased customer satisfaction: 24/7 self service portals where your customers can manage their account, users, orders, locations, lists, budgets, provide a far greater user experience and reduces the burden & administration cost for the merchant.
2. Deliver increased Conversions, Average Order Value and cross catalogue purchasing through personalisation: Platform is designed to sell, with tools to personalise product pushes, offers and pricing based on; user / company, what they are ordering, what they are searching for, what they previously ordered cross referenced with what they have in basket, or what they are not ordering (50 automated rules and metrics power merchant sales).
3. Retention: Automated tools to keep bringing your customers back to the website time and time again. Triggered emails to drive retention and sales; product alerts such as price drop on products they purchase, you bought this, you may like this, not bought for X period, due to order now / need to top up reminders. Loyalty programs or revenue targets (when hit = rewards), spend and save programmes.
4. Increase efficiency: Robust integrations with internal solutions removes the need for rekey of information and helps streamline business process, whilst centralised views of customers, their orders, quotes, financials, locations, users, personalised offers empowers sales and customer service teams.
5. Data-Driven Decisions: Access to comprehensive order histories, inventory data, and customer preferences allows the merchant to make informed decisions, optimise stock levels, and plan strategic promotions.

Value and Benefits for the Customer

1. 24/7 self service portal: Putting the day to day control and interaction in your customers hands.
2. Seamless Ordering Experience: Our intuitive interface simplifies navigation and ordering for the user, including intelligent search, advanced product filtering, quick order pads, saved basket(s), auto generated order lists based on order history, user / department assigned lists, or have repeat orders processed automatically at their desired intervals or have replenishment reminders set up. Alternatively for regular ordered items, the customer can upload their stock level and the portal will calculate replenishment for them.
3. Easy management of multiple locations and users: Ability to self administrate each of their locations and users including, who can order what list, against what budget, or requires order approval.
4. Access to up to date information: Ability to access their current credit availability, order history (placed via website and via other systems), status of orders, deliveries and proof of delivery, invoices, statements and credits, returns, reports, product offers and alerts.
5. Enhanced Relationship: Transparent order tracking, real-time updates, and an efficient returns process build trust and foster a long-term relationship between the customer and the merchant.

Why They Came to Red:
Tropicana Wholesale, the UK's leading sports supplement distributor since 1980, needed an advanced customer ordering portal solution for their B2B customers. With over 2,000 products, complex pricing and promotions, they sought a platform to streamline operations and support growth.

The Solution:
Red Technology developed an industry leading solution using tradeit, integrated with Tropicana Wholesale's OrderWise ERP system. This integration simplified pricing management, enabled real-time stock updates, sophisticated & personalised promotions, and product alerts to drive conversion and average order value.

“Red offered exactly what we needed and more, without complicating the site for customers. Their B2B expertise exceeded our expectations, and we are thrilled with our new website.”

CEO, Tropicana Wholesale

Trade Online Order Portals for Food & Drink Suppliers

Learn more about our B2B Ecommerce solutions

INTEGRATION SPECIALISTS

We help merge your ERP, EPoS, CRM, or other business systems with ecommerce for operational efficiency.

We've integrated numerous business systems to provide merchants with a joined up view of their customers, the automation of business processes and to reduce operational resources. tradeit can be integrated with a wide variety of 3rd party and in-house software systems without compromising agility.

Linnworks

Khaos Control

Brightpearl

Caliq

Fulfilmentcrowd

OpSuite

Cybertill

Systems Integration

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Discover how the tradeit ecommerce platform can help your food & drink business thrive.

✔ Proven success in the food & drink sector, supporting market-leading names across trade, retail & multi-channel
✔ Expertise in navigating the unique ecommerce complexities of the food & drink industry
✔ Learn how we can alleviate any online challenges you are currently facing
✔ Explore tradeit’s inherent features & flexibility, which don’t rely on apps, extensions or plug-ins for functionality
>✔ Discuss seamless integration with your back-end systems to enhance efficiency & reduce costs
✔ Find out why many other businesses are turning to Red Technology to power their online growth

DTC, B2C, Omnichannel, International

With extensive experience in delivering Online Order Portals across various industries, we are well-equipped to provide quick, cost-effective solutions that drive efficiency for merchants. Our track record includes successful implementations for clients like Healthspan and Pet Family, showcasing our ability to handle complex multi-channel requirements, including DTC, B2B, and subscription models.

Rapid Deployment
Our platforms are designed for quick implementation, allowing merchants to launch new channels—such as dedicated order portals or international versions—without lengthy delays. This agility ensures you can adapt to market demands swiftly
Cost-Effective Solutions
By leveraging our technology, merchants benefit from lower operational costs. Our streamlined processes eliminate the need for expensive customisations and plug-ins, allowing for budget-friendly deployments across multiple channels
Integrated Functionality
Our portals feature seamless integrations with existing systems (e.g., ERP and payment solutions), ensuring all necessary functionalities are in place without cumbersome add-ons. This integration capability enhances operational efficiency and reduces the risk of errors
Scalable Architecture
Our solutions support multiple sites and brands from a single platform, enabling easy scalability as your business grows. Whether expanding into new markets or adding new product lines, our system can accommodate your evolving needs across various channels.