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Powering the ecommerce channels of some of the leading names in the horticulture sector
Whether you're a garden centre, florist, commercial nursery or manufacturer of horticulture products, sell effectively online to your customers with an ecommerce solution that can cater for both trade and consumer audiences. Utilising our highly evolved ecommerce platform, tradeit, we work with market leading organisations to implement flexible, robust and scalable ecommerce solutions. We offer suppliers in the horticulture industry a market leading solution, allowing ambitious businesses the ability to stand out online.
INDUSTRY-SPECIFIC SOLUTIONS
Ideal for all types of horticulture business.
Nurseries
Garden Tools Manufacturers
Garden Furniture Manufacturers
Horticulture Suppliers
Florists
“Confidence-inspiring and efficient. The best aspect was feeling that the team at Red were experts, and no matter what the request or issue, a good solution would be found.”
IT Manager, Longacres
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Ecommerce for Garden Centres
Although many of your consumers prefer to visit you in person, a new generation of customers used to the convenience and simplicity of online shopping, mean your business has to adapt. As these online sales become more prominent the days of a local catchment area are over, competition is now nationwide and an even greater threat. However, with the right functionality you can use your online presence to drive more footfall to your physical stores, increase your online growth and outgrow your competition.
Click & Collect/Reserve
Your stores are a huge asset, so offering Click & Collect and/or Click & Reserve is great for driving footfall. Customers picking up items are also known to buy additional products during collection. Using tradeit you can also manage the movement stock between stores or from a central location to fulfil these orders.
Store Stock Checker
Save customers a wasted trip, or expedite their visit, by enabling them to check live stock of any item at any of your stores (tradeit includes an optional built in stock buffer on any product to avoid disappointment).
Endless Aisle
Stop losing sales by arming your in-store staff with tradeit's endless aisle functionality on any tablet device. This enables staff to check stock and place online orders for customers of items that you don't currently have in stock, but which are available at other stores or held at a central location.
Complex Fulfilment
Product fulfilment is complex for garden centres, ranging from products that can be sent nationally, those that can only be fulfilled by garden centre ‘s own transport, click & collect only, two-man delivery such as furniture through to items shipped direct from drop ship partners / suppliers. tradeit allows you to combine multiple delivery types with different rules and costs all from a single order.
Personalised Products, Pricing, Promotions & Content
Target different customer/user roles with different products, offers, pricing & content of interest based on over 40 rules including who they are, what is in their basket, what they search for & where they came from to help maximise conversion, average order value and retention.
Gift/e-Gift Cards
Enable customers to buy gift cards online, specify the value, manage their balances online and redeem them across both your website and in stores. Gift/e-gift cards can also be sent to other people physically or via email.
Events
Create events and collect attendee information for those events at the checkout, aiding you to drive online users to in-store activities such as expert talks, seasonal events, sales demonstrations or social gatherings.
Customisable Products
Sell customisable products in unique lengths, weights, sizes or dimensions with dynamic pricing calculated on your website. This means customers can get tailor-made products with an instant price to buy and can check out online.
Loyalty Scheme
Build your customer base and encourage customers to keep coming back to you by implementing a loyalty scheme with tradeit's built-in options or through integration with a 3rd party tool like Givex.
INTEGRATION SPECIALISTS
We help merge your ERP, EPoS, CRM, or other business systems with ecommerce for operational efficiency.
We've integrated numerous business systems to provide merchants with a joined up view of their customers, the automation of business processes and to reduce operational resources. tradeit can be integrated with a wide variety of 3rd party and in-house software systems without compromising agility.
Transformational Ecommerce Solutions for the Horticulture industry
Learn more about our Ecommerce solutions
B2B Online Ordering Portal for Nurseries & Horticulture Suppliers
Reduce the load on your business & empower your customers with tradeit’s advanced set of self-service tools, helping your customers manage their own account and orders online.
Large/complex product catalogues
The Product Information Manager (PIM) is designed to handle large and complex product catalogue, including data relationships (cross ell & upsell, categorisation), product restrictions (who can buy what / if they need to be licensed / if its unique to them) or what items may have restrictions on delivery or require specialist fulfilment (weight, size, chemical).
Manage different customer types/segments
Customers can be segmented by type, need and/or for marketing purposes, these can include not only the type of organisation e.g. distributors, garden centres, agents, retailers. Each will with differing needs, differing pricing, rules, catalogues . Easily configured and managed within tradeit, including, tailored catalogue, product pushes, promotions, to suit each audience.
Multi-site customers
Customers with multiple sites can easily manage their account, location, budgets and users, reports as well as define if orders need central approval. For your customers where you invoice per location, head office or regional / national buyers can still login and get overall view of areas they are allowed to see as well as choose which location they are ordering against.
Ordering & Order Lists
Customers can quickly and efficiently place their orders quickly and simply through multiple ways – quick order forms, predefined lists (location / department / user lists, regular bought / recently bought / my usual lists, upload stock list for replenishment. All orders can be tracked including their status even for those placed outside of the website giving your customers complete visibility and control.
Dropship service for your customers
Allow your customers to sell more of your catalogue without having to hold stock. Customers mark an order as dropship, tick plain label or own label for inclusion with the dispatched items. Merchant can add additional cost for the use of the service. Customers can change total to show RRP or no pricing, to showcase full range to their customer.
24/7/365 Self-service portal
Put the day-to-day control in your customers hands and remove low level admin from your customer service and sales teams – Manage their account locations product lists, users and permissions, view invoice, and credit limits, view orders/ back orders, returns, see targeted promotions and product pushes, raise and convert quotes.
Complex fulfilment
Fulfilment of products due to size, weight, restricted (e.g chemical) often with multiple delivery partners and own vehicles is complex. The website must be capable or understanding these when a customer is checking out. Merchants can configure multiple delivery types with different rules and costs within the delivery manager.
Personalised Products, Pricing, Promotions & Content
Target different customer/user roles with different products, offers, pricing & content of interest based on over 40 rules including who they are, what is in their basket, what they search for & where they came from to help maximise conversion, Average Order Value and retention.
Call Centre
Process orders via mail, email, phone, fax or in-store (on a tablet device or kiosk) alongside all orders via your ecommerce channels, giving you a single view of all customer activity and streamlining your order management with the built-in call centre tools.
Quotations
Let customers build and submit quote requests via your website, submit your pricing and enable them to then place their order online.
Pricing options
Manage sales and control ordering with personalised customer-level pricing, Minimum Order Quantities, quantity breaks, and quantity steps.
Multiple Channels
Launch multiple channels catering for trade and direct-to-consumer customers, multiple brands, as well as any international markets (localised with languages, currencies, warehouse, taxes etc...), all from a single instance of the platform.
Ecommerce Resources
Please complete the form and your download will be sent to you.
CONTACT US
Get in touch.
Discover how the tradeit ecommerce platform can help your business.
- ✔ Proven success in the horticulture sector, helping power market leading names across B2B, Retail & Multi-channel
- ✔ Vast experience of the industry's challenges and what proves effective in shaping a long-term strategy online
- ✔ Find out how we can smooth any pain points you are currently experiencing online
- ✔ Utilise tradeit’s wide library of powerful tools to drive engagement, conversion and retention, without the need for apps, extensions or plug-ins
- ✔ Discuss the integration with your back-end systems to help improve your business’s efficiency & reduce costs
- ✔ Uncover why many other business’s are turning to Red Technology to power their online growth
Horticulture Ecommerce News & Insights
client news
Longacres stay ahead with tradeit upgrade & redesign
We look at some of the latest online innovations that are keeping Longacres at the forefront of ecommerce within the Horticulture industry...
client news
Longacres Bybrook Barn wins Horticulture Week Business Award
Longacres Bybrook Barn picks up the award for ‘Best business refurbishment, refit or extension.’ at the Horticulture Week Business Awards...
client news
Longacres launch new responsive ecommerce site on tradeit
Award-winning garden centre Longacres, launch their brand new ecommerce store on the latest version of the tradeit platform...
client news
Longacres voted number one for 7 years running
Longacres Bagshot confirmed as the number one garden centre by turnover with their online offering growing by a large amount in both 2014 and 2015...