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  • DTC Ecommerce

    Red's DTC Ecommerce solutions empower brands to build direct relationships with customers through a powerful, feature-rich ecommerce platform designed for seamless online shopping experiences.


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Whether you're a traditional manufacturer, or a digitally native business our Direct-to-Consumer (DTC) Ecommerce solutions are designed to help you build meaningful relationships, drive brand loyalty, and maximise your revenue. Cut out the middleman and unlock the full potential of selling directly to your audience—streamline operations, boost profitability, and build high-value, long term relationships with your customers. Let us help you take your DTC ecommerce strategy to the next level.

DTC Ecommerce Benefits

When seeking to take more control of their brand online, PME Cake partnered with Red Technology to enhance its DTC ecommerce capabilities using the tradeit platform. The solution delivered a seamless shopping experience, improved order management, and personalised customer engagement, helping PME Cake grow online sales and strengthen its direct-to-consumer presence.
cupcakes
Entire range

They can offer their entire product range in every variation (size, colour, style).

Avoid channel disruption

Mitigate the risk of channel disruption and remove barriers with DTC ecommerce.

Expand reach

Quickly spread their brand's reach by servicing additional customers both nationally and internationally.

Reduce costs

Cut out the middleman and their margins lowering the cost of customer acquisitions and saving money.

Own relationships

Gain insight into their end user's buying habits & desires through direct contact.

Control their brand

Have full control of how their brand is marketed, promoted, positioned and advertised.

“The site will bring us into the 21st century as our online footprint to date was very weak even though we have a brand that is over 60 years. It also puts us into a great position with the changing retail space and everything moving to online. Red Technology are a fantastic team that you will be able to rely on. We truly feel we are partners, not clients.”
Ecommerce Manager, PME Cake

DTC Ecommerce Features

Today's customers now demand better relationships and experiences with companies, right down to purchasing directly from the manufacturer, so take control of your direct to consumer (DTC) sales channel with the tradeit ecommerce platform.

  • Advanced marketing tools

    Increase conversions, loyalty and customer satisfaction through offers, promotions and merchandising tailored uniquely for each customer.

  • Content management

    Create stunning content that helps to convey your brand's provenance, research & development and craftsmanship. Your customers now demand a central repository of all information, direct from the manufacturer.

  • MOTO/Call Centre

    Use the built in call centre to gain a single view of customers, process offline orders alongside online orders and provide customer service support.

  • Loyalty

    Build brand affinity and automatically reward your best customers, incentivising them to keep coming back time after time, and turn them into advocates.

  • Subscriptions

    Provide replenishment, access or curation of products, or ongoing services, on a regular basis in exchange for regular payments from the customer helping retention, aiding forecasting, increasing revenue and improving customer engagement.

  • User generated content

    Drive customer engagement and peer validation with user generated content, also helping to enhance SEO.

  • Online community

    Engage with users through a host of community features from blogs, forums and online chat, to tradeit’s very own on-site social commerce capabilities, enabling you to host your very own social network.

  • Integrations

    Integrate tradeit with your ERP, MRP, Accounts or other back office systems to drive efficiency, further cost savings and automations.

  • Multiple sites/brands

    Manage your D2C ecommerce channel alongside other digital routes to market like B2B and international ecommerce, all administered from a single system with unique or shared content as required.



DTC Ecommerce Case Studies

Healthspan products
CUSTOMER PROJECT
Healthspan Elite logo

"Everybody here is impressed with the speed of delivery and quality of the work. The best part of the experience is having a dedicated team that will respond to any queries swiftly, no matter the complexity."
Business Intelligence, Healthspan

View Case Study ›

Dog on beach
CUSTOMER PROJECT
Pet Family logo

"Red have been nothing short of exceptional with their knowledge and guidance. They have been a pleasure to work with from start to finish, their attention to detail has been excellent with understanding our expectation and drive for a successful website."
Ecommerce Director, Pet Family

VIEW CASE STUDY ›

Woman in Amoena bra
CUSTOMER PROJECT
Amoena

"Red have great knowledge & experience of implementing global ecommerce projects and tradeit as a platform is not rigid and can adapt to the majority of situations. We love working with an experienced partner that wants to help grow our business."
Global Ecommerce Manager, Amoena

View Case Study ›

DTC Ecommerce Resources

SOLUTIONS DATASHEET
DTC ECOMMERCE
SOLUTIONS DATASHEET
SOLUTIONS BROCHURE
SOLUTIONS DATASHEET
SUBSCRIPTION ECOMMERCE
WEBINAR
AVOIDING CHANNEL CONFLICT WITH ECOMMERCE

DTC Ecommerce News & Insights

client news  
Tribal Pet Foods launch their new D2C ecommerce site on tradeit
The world’s only cold pressed dog food replatform their direct to consumer ecommerce to Red Technology...
client news  
McAdams upgrade their D2C ecommerce site to tradeit
Leading supplier of premium pet food enhance their ecommerce offering by upgrading from WooCommerce to the tradeit ecommerce platform…
client news  
Healthspan’s international ecommerce rollout reaches Australia
Healthspan continue their global D2C ecommerce expansion with two new for the Australian market on tradeit...
client news  
Packaging Online turn to tradeit for best of breed ecommerce
Challenge Packaging founders launch Packaging Online; an online direct-to-consumer packaging supplier...
insights  
Avoiding internal and external channel conflict with ecommerce
We look at some of the ways you can avoid channel conflict when launching or expanding your ecommerce channels...
client news  
Healthspan Elite continue their international rollout with new Irish D2C channel
The UK's leading provider of sports nutrition vitamins and supplements launch their new Irish direct-to-consumer ecommerce channel on tradeit...
insights  
Ecommerce Trends 2021
Our experts highlight some of the key functionality they expect to gather momentum or be introduced to ecommerce over the coming 12 months...
client news  
Healthspan Ireland launch their D2C ecommerce site on tradeit
Leading provider of high-quality vitamins and supplements add another international channel on tradeit...
client news  
Pulsin replatform to tradeit for D2C Ecommerce
UK producer of tasty, nutritious bars, shakes and protein powders turn to tradeit to help grow their digital offering...
insights  
UX Lab - Types of ecommerce model and determining site access
We explore the different types of ecommerce model you can deliver with tradeit and the workflow you can adopt within them...
client news  
Healthspan Elite NZ turn to tradeit for D2C ecommerce
The UK's leading provider of sports nutrition vitamins and supplements launch their new New Zealand ecommerce channel on tradeit...
client news  
The Craft Company upgrade their retail ecommerce site from Magento
Cake decorating and sugarcraft supplier enhance their ecommerce by replatforming from Magento to tradeit...
client news  
New international, B2B & Retail sites for PME Cake Supplies
Leading baking supplies company launch multiple sites all managed from a single administration system with tradeit...
insights  
Why manufacturers should be trading direct online (DTC)
We examine the advantages of manufacturers trading directly with their end users via ecommerce and what to look for...
client news  
Whitehill Tools new B2B & B2C website now live
UK's largest wood tooling manufacturer launch their brand new B2B & B2C ecommerce site on tradeit...