Google Ecommerce Integration - Red Technology UK

Universal Analytics, Enhanced Ecommerce, Tag Manager and Experiments.

Google's Ecommerce Tools can be integrated with tradeit meaning merchants can see how people found their site, how they explored it, and how they can enhance their visitor experience. With this information, they can improve their website return on investment, increase conversions, and make more money on the web. Red has vast experience in working with these tools and we highly recommend them.

Google Ecommerce Tools and the tradeit ecommerce platform

Universal Analytics

tradeit can be integrated with Google Universal Analytics to provide multiple session data on all user's activity across domains (and devices) meaning merchants can get a single view of all customer activity.

Enhanced Ecommerce

By using Enhanced Ecommerce with tradeit the merchant can measure user interactions with products on their ecommerce websites including: product impressions, product clicks, viewing product details, adding a product to a shopping cart, initiating the checkout process, transactions, and refunds.

Maps

Integration with Google Maps is perfect for showing the location of stores, collection points, trade counters, warehouses, offices or third-party retailers.

Tag Manager

By using Google Tag Manager alongside tradeit, marketers can add or change tags whenever they want without using up precious development resources and gaining instant and clear results quickly and easily.

Experiments

The Google Analytics experiments framework can be integrated with the tradeit ecommerce platform to enable merchants to test almost any change or variation to their ecommerce site to see how it performs in reaching a specified goal.